But there were other winners, too, including brands that partnered with Amazon and, surprisingly, retailers that went head to head against it. While Prime Day was another big win for Amazon in terms of sales and new members, the big increase in sales of Amazon devices, which lock customers into the company’s ecosystem, and strong results for several of its private-label brands are noteworthy and highlight how Amazon’s retail strategy is expanding. 2 Unless otherwise noted, all data cited in this article is from Jumpshot. Working in close collaboration with our partner Jumpshot-a digital-intelligence company that collects consumer clickstream data across a global panel of 100 million devices to understand behavior on e-commerce marketplaces like Amazon-we looked at who emerged as winners this year-and who didn’t. Following on McKinsey’s analysis of the first Prime Day, this article seeks to fill that gap.
But few looked closely at where the growth and value came from, or what the business implications were. Media coverage of this year’s Prime Day, as in prior years, focused mostly on consumer sentiment and overall sales.
0 kommentar(er)
